Travelseekr App

The Problem

The existing travel planning and booking process bring heavy works to business travelers, they need to do a lot of research and use multiple applications to book the tickets and accommodations. According to FinancesOnline, Americans make more than 445 million business trips per year, and 50% of travelers spend a big amount of time to adjust bookings and travel arrangements.

Or an agent would handle the job but most take a long time and the results could be unsatisfactory.

The Challenge

From Millenials to X generations, each travelers' wants and needs are different.

"The expectation is different when going to New York and going to San Francisco. I may want to leave a day earlier If going to San Francisco. But to New York, I can leave in the morning." (From a developer based in Toronto)

Research

Quantitative research and user interviews were conducted with frequent business travelers, such as business executives, sales managers, and consultants, to understand:

• Their daily routines and how often they travel for business
• The amount of time they typically spend on planning business trips
• The aspects they value most in business travel, such as convenience, cost-effectiveness, or time efficiency
• Common challenges they face during business trips, such as scheduling, unexpected delays, or accommodation preferences

Research Finding

Through quantitative research and multiple user interviews, three key factors were identified as being most important to business travellers: time, price, brand preference.

These elements influence travel decisions in different ways, leading to 6 distinct types of users based on their priorities:

1. Time - Price - Brands // Prioritizes time, followed by cost
2. Time - Brands - Price // Prioritizes time, followed by brand preference
3. Price - Time - Brands // Prioritizes cost, followed by time
4. Price - Brands - Time // Prioritizes cost, followed by brand preference
5. Brands - Time - Price // Prioritizes brand preference, followed by time
6. Brands - Price - Time // Prioritizes brand preference, followed by cost

Conceptualization & Solution

We developed a personalized questionnaire within the app to identify users' preferences and provide tailored itineraries that best match their travel needs. Users can rank the importance of key factors—time, price, and brands—based on their business travel priorities.

For instance, if User A prioritizes cost over travel time, the app would recommend more budget-friendly options such as flights with transfers, which are typically more affordable than non-stop flights. This customization allows users to receive travel suggestions that align with their specific preferences, enhancing both convenience and satisfaction.

Along with the recommendations, it also prepares several other options for the user based on their second preference so that even if the user doesn't like what's in the recommended itinerary, they don't need to spend a long time finding other ones.

Value Proposition

Identify the Importance

‍The user will be able to rank elements: time, price, brands by the order of importance they are to their business trips. There are several following questions that help Travelseekr to understand the user's preferences so that it can give better recommendations.

‍Tailored Itineraries for Different Types of Users

By understanding the type of traveler a user is, Travelseekr will find suitable flights and accommodations for them. In addition to these recommendations, it offers several alternative options based on the user's secondary preferences. This ensures that even if they don't like the initial itinerary, they won’t need to spend much time searching for other options.