Lumimind

In an increasingly digital world, managing screen time has become a critical aspect of maintaining a healthy lifestyle. As people spend more time on their devices, there's a growing need for tools that help them balance their digital habits with their well-being. This need presents a unique challenge for LumiMind, a brand that aims to empower users to take control of their screen time and exchange the time they save for tangible benefits, such as a gym membership.

Client
Lumimind
Service
Branding
Year
2024
Role
Product Designer

The Challenge

The question of how to design a logo for Lumimind goes beyond the creation of a simple visual mark. It's a brand identity challenge that requires a deep understanding of the brand's core values and mission. The challenge is to craft a logo that encapsulates the essence of Lumimind's brand identity. The logo needs to be a visual shorthand for the brand's promise: helping users regain control over their time and encouraging them to make healthier lifestyle choices.

How to design a logo that's not only visually appealing and simple but also effectively communicates the concept of "screen time control" in a way that resonates with the target audience?

Conceptualization

The logo is designed to encapsulate the core essence of the app, which revolves around time control. It mimics the shape of a clock, immediately informing the audience of the app's focus.

Color

The vibrant yellow not only injects a dynamic tone into the app but also symbolizes the concept that "time is money".

Typeface

Additionally, the handwritten style evokes a sense of relaxation and health, standing in stark contrast to the tension often associated with technology. This design choice underscores the app's mission to promote a balanced and stress -free lifestyle.

The Result

The LumiMind logo conveys the brand’s mission of promoting screen time control and healthier lifestyle choices. The logo has been prototyped on various merchandise, ensuring that it’s versatile and ready for wider application across marketing and branding materials.

Impact

Created a recognizable and cohesive brand identity, strengthening Lumimind’s visual presence in the market.

Enhanced brand recall with a logo that communicates the core concept of time management and well-being at a glance.

The Challenge

The question of how to design a logo for Lumimind goes beyond the creation of a simple visual mark. It's a brand identity challenge that requires a deep understanding of the brand's core values and mission. The challenge is to craft a logo that encapsulates the essence of Lumimind's brand identity. The logo needs to be a visual shorthand for the brand's promise: helping users regain control over their time and encouraging them to make healthier lifestyle choices.

How to design a logo that's not only visually appealing and simple but also effectively communicates the concept of "screen time control" in a way that resonates with the target audience?

Conceptualization

The logo is designed to encapsulate the core essence of the app, which revolves around time control. It mimics the shape of a clock, immediately informing the audience of the app's focus.

Color

The vibrant yellow not only injects a dynamic tone into the app but also symbolizes the concept that "time is money".

Typeface

Additionally, the handwritten style evokes a sense of relaxation and health, standing in stark contrast to the tension often associated with technology. This design choice underscores the app's mission to promote a balanced and stress -free lifestyle.

The Result

The LumiMind logo conveys the brand’s mission of promoting screen time control and healthier lifestyle choices. The logo has been prototyped on various merchandise, ensuring that it’s versatile and ready for wider application across marketing and branding materials.

Impact

Created a recognizable and cohesive brand identity, strengthening Lumimind’s visual presence in the market.

Enhanced brand recall with a logo that communicates the core concept of time management and well-being at a glance.

The Challenge

The question of how to design a logo for Lumimind goes beyond the creation of a simple visual mark. It's a brand identity challenge that requires a deep understanding of the brand's core values and mission. The challenge is to craft a logo that encapsulates the essence of Lumimind's brand identity. The logo needs to be a visual shorthand for the brand's promise: helping users regain control over their time and encouraging them to make healthier lifestyle choices.

How to design a logo that's not only visually appealing and simple but also effectively communicates the concept of "screen time control" in a way that resonates with the target audience?

Conceptualization

The logo is designed to encapsulate the core essence of the app, which revolves around time control. It mimics the shape of a clock, immediately informing the audience of the app's focus.

Color

The vibrant yellow not only injects a dynamic tone into the app but also symbolizes the concept that "time is money".

Typeface

Additionally, the handwritten style evokes a sense of relaxation and health, standing in stark contrast to the tension often associated with technology. This design choice underscores the app's mission to promote a balanced and stress -free lifestyle.

The Result

The LumiMind logo conveys the brand’s mission of promoting screen time control and healthier lifestyle choices. The logo has been prototyped on various merchandise, ensuring that it’s versatile and ready for wider application across marketing and branding materials.

Impact

Created a recognizable and cohesive brand identity, strengthening Lumimind’s visual presence in the market.

Enhanced brand recall with a logo that communicates the core concept of time management and well-being at a glance.

The Challenge

The question of how to design a logo for Lumimind goes beyond the creation of a simple visual mark. It's a brand identity challenge that requires a deep understanding of the brand's core values and mission. The challenge is to craft a logo that encapsulates the essence of Lumimind's brand identity. The logo needs to be a visual shorthand for the brand's promise: helping users regain control over their time and encouraging them to make healthier lifestyle choices.

How to design a logo that's not only visually appealing and simple but also effectively communicates the concept of "screen time control" in a way that resonates with the target audience?

Conceptualization

The logo is designed to encapsulate the core essence of the app, which revolves around time control. It mimics the shape of a clock, immediately informing the audience of the app's focus.

Color

The vibrant yellow not only injects a dynamic tone into the app but also symbolizes the concept that "time is money".

Typeface

Additionally, the handwritten style evokes a sense of relaxation and health, standing in stark contrast to the tension often associated with technology. This design choice underscores the app's mission to promote a balanced and stress -free lifestyle.

The Result

The LumiMind logo conveys the brand’s mission of promoting screen time control and healthier lifestyle choices. The logo has been prototyped on various merchandise, ensuring that it’s versatile and ready for wider application across marketing and branding materials.

Impact

Created a recognizable and cohesive brand identity, strengthening Lumimind’s visual presence in the market.

Enhanced brand recall with a logo that communicates the core concept of time management and well-being at a glance.

The Challenge

The question of how to design a logo for Lumimind goes beyond the creation of a simple visual mark. It's a brand identity challenge that requires a deep understanding of the brand's core values and mission. The challenge is to craft a logo that encapsulates the essence of Lumimind's brand identity. The logo needs to be a visual shorthand for the brand's promise: helping users regain control over their time and encouraging them to make healthier lifestyle choices.

How to design a logo that's not only visually appealing and simple but also effectively communicates the concept of "screen time control" in a way that resonates with the target audience?

Conceptualization

The logo is designed to encapsulate the core essence of the app, which revolves around time control. It mimics the shape of a clock, immediately informing the audience of the app's focus.

Color

The vibrant yellow not only injects a dynamic tone into the app but also symbolizes the concept that "time is money".

Typeface

Additionally, the handwritten style evokes a sense of relaxation and health, standing in stark contrast to the tension often associated with technology. This design choice underscores the app's mission to promote a balanced and stress -free lifestyle.

The Result

The LumiMind logo conveys the brand’s mission of promoting screen time control and healthier lifestyle choices. The logo has been prototyped on various merchandise, ensuring that it’s versatile and ready for wider application across marketing and branding materials.

Impact

Created a recognizable and cohesive brand identity, strengthening Lumimind’s visual presence in the market.

Enhanced brand recall with a logo that communicates the core concept of time management and well-being at a glance.

Get in Touch

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